Why Corporate America’s Retreat from Social Activism Is Good for Everyone
Estimated Reading Time: 6 minutes
In July, John Deere announced that it was stepping away from DEI efforts and would cease sponsoring “social or cultural awareness” events. The announcement came a week after Business Insider reported that Microsoft had laid off its entire DEI team. Microsoft’s action, in turn, had come just weeks after Tractor Supply, a Brentwood, Tennessee-based company, decided to pull the plug on its social activism efforts in the face of a social media campaign targeting the company. The backlash against DEI has been so intense that the term itself appears to be going the way of the dodo. The Society for Human Resource Management recently announced it was ditching the word equity from its acronym.